Whilst being their most commercially successful, the estate sits in an often-considered sleepy corner of France. Despite this image in the UK market, The Southern Rhône is a region full of energy and contrast. It's the beating heart of Europe's cycling culture, as well as being the land of long lunches and afternoon naps. There's an infectious feeling of 'home' when you get there, and that's what we looked to capture during in the final brand film.